What we do to market your home…
Although staging is optional, it really shouldn’t be. When you’re dealing with such a significant financial transaction, you want your home to be ready. With the right staging, you can get a better sale price and have your home on the market for a shorter period of time.
Potential buyers are not just looking for shelter, they are looking to fulfill their dreams and improve their lifestyles. Staging helps sell those dreams and creates a more emotional purchase that can generate more money for you. You want to emphasize the home’s best features, but keep in mind that what sells the home and what will make the home usable for the buyer are not necessarily the same thing. Overall, for your highest potential sale, your home staging efforts should be designed to appeal to the widest possible range of buyers.
Many home buyers begin a home search online, so good photos are essential. Listings without a photo or with only an exterior shot are often passed over and ignored. Buyers are visual. They remember 80% of what they see and only 20% of what they read. The power of great images are hard to ignore. Emotion is the #1 trigger of your buyer, so use it to your advantage. A good photo can speak not a thousand words, but a million words. We get creative. Professional photographers get the right angles, prep before the shoot, create the perfect composition, enhances color. Always remember, your potential homebuyer will not be wondering about why they love your home; they will only know they do love it.
We bring your listings to life with immersive experiences. Video is great for conveying the look and feel of your home, it helps show the flow from room to room, and the can emphasize the visual appeal of the homes best features. Virtual tours can Show off the floor plan, it can help you buyers see the many improvements you have done to the home, you can choose your best images, go 3-D and even creat amazing maps. As we know people also buy into communities so the importance of letting them see the exact location and surrounding areas in crucial for you to get the best possible selling price.
Why are open houses so important? An open house gets new eyes on your home They bring in potential buyers who would otherwise might not have scheduled a showing. Open houses draw people in. Your friends and family will share your posting on social media or mention the event to others they know who might be interested in taking a look at your home. If we add advertising and signage, and you’re going to catch the eye of both casual and serious prospective buyers. An open house allows us to set the scene – They way we want it set. There are many reasons to do open houses but the two most important are simple. The more visits your house receives the faster it will sell and we all know the buyers love open houses … more than 45% of buyers surveyed by the Nationa Association of Realtors have purchases their home from an open house.
Your homes online presence is a vital piece of our marketing strategies. Because today’s consumers want quick and accurate information conveniently with the click of their mouse, We make sure to harness these features of the internet to push out your home. The way we market your home will have a deep impact on its final sale price. Our goal when marketing your home online is to gain as much exposure in the market as possible. Our Online strategies Increase the exposure in the housing market and will put your home in front of the greatest number of potential buyers. The larger your pool of interested buyers is, the higher the likelihood you will field multiple offers. Once my team implements a plan, we will continue to evaluate its effectiveness and tweak your plan to achieve higher results.
We also use email campaigns as a marketing platform. We use highly sophisticated CRM and databases to blast to all of our past clients and others in our sphere of influence.
Print and direct mail often offers a high return on investment. There are so many ways to reach out to potential buyers with just listed, just sold, real estate market reports, and community news. We combine the data available us and comparable market reasearch to have your print ad or direct mail piece reach the exact demo, geo, and lifestyle targets that your home requires. Every though we live the digital age, sometimes the best way to reach your the next potential buyer is taking advantage of detailed neighborhood data with a direct mail campaign.
Whether you are selling or buying, your will definitely encounter the Multiple Listing Services (MLS). In many ways it is the lifeblood of real estate professionals. If you don’t already know, the MLS is a huge database of home listings. Of course, it is not the only way we market your home on line but to state it as simply as possible, getting your home on the MLS will most effectively reach 90% of your home buyers and the agents that are searching in your market.